- Monday, October 11, 2010

Being the Bigger Person

Here's what one of my favorite marketing/branding gurus, Seth Godin wrote:

Demonstrating strength

Apologize
Defer to others
Avoid shortcuts
Tell the truth
Offer kindness
Seek alliances
Volunteer to take the short straw
Choose the long-term, sacrificing the short
Demonstrate respect to all, not just the obviously strong
Share credit and be public in your gratitude
Risking the appearance of weakness takes strength. And the market knows it.

Being the bigger person is easier said than done, but people do appreciate a bigger person. Because when we play win-win, we create a better relationships, and like ripples, people will start playing win-win with their friends, and eventually the world will be a better place.

Seem far-fetched? I don't think so.

1 comment:

Suit Lin said...

HOW do you play win win? when you are expected to do all of the above.

p/s: I wanna talk to you but msn is BUST. :(